Loblaws stole from Canadians – here’s how to get back at them


Loblaws Canada admitted that they were fixing bread prices for over 14 years. Their response? Satiate people’s anger with $25 gift cards.

While this may seem like a good idea, Macleans explains why this is problematic:

“I think it’s unconscionable,” says Jay Strosberg, the other lawyer involved in the class action, who wagers that many customers would have forked over much more than $25 in unjustified fees over the years. Indeed, bread is a dietary staple—a mainstay on the weekly grocery list, which families pony up considerable money for over time.

Maclean’s crunched the numbers for several hypothetical scenarios to find how much someone might spend on bread over 14 years before and after price fixing. The findings, while speculative, reflect Wingfield and Strosberg’s assessment that $25 is woefully insufficient.

In the spirit of the holidays, social media users are asking everyone to donate their card to their local food bank. The Toronto Star is running with the story, encouraging people to help those in need:

Upon hearing of the goodwill gesture by the company — which the Star reported Loblaws vowed would not preclude customers from participating in any class-action lawsuit — some people immediately figured out a way to make the gift cards help lower-income people more than others, too. By donating them.

“Get it then give it to a food bank,” one person posted on Reddit, starting a thread that immediately generated dozens of responses.

“EVERYBODY. ABSOLUTELY EVERYBODY IN CANADA. SIGN UP. THEN SEND YOUR CARDS TO THE FOOD BANK,” Tweeted author and television host Gail Vaz-Oxlade, a message that was shared thousands of times.

This is a great idea, one that every Canadian should undertake. It’s one of the few times where we can take from the rich and give to the poor.

So how can you claim your gift card? It’s easy, just click this link to register your email address and be notified when the cards are available.

What do you think? Is this gesture enough? Should Loblaws be giving away more than $25? Let us know in the comments below.

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Comments 129

  1. Loblaws and metro should be seized as ‘proceeds of crime’ they way we take a drug dealer’s car and house. They are offering a $25 gift card to compensate for fixing the price of baked goods for the past 14 years. Their website says they expect 3-6 million people to ask for a card.
    That’s a max payback of $150,000,000

    Great
    BUT if just 3,000,000 customers were cheated out of one dollar a week for 14 years the companies stole $2,184,000,000

    Giving back 6.8% of what you stole isn’t restitution – it’s fabulous success for your criminal enterprise…. (they get to keep the remaining $2.1 billion of their ill gotten gains)

    1. While I plan on getting my $25 from Loblaws, I do not plan to shop there. The food banks can do their shopping there with the $25, but, will they continue to shop there after that? Why not issue the $25 in Cash to everyone who applies for it so the can shop at a more creditable store and get more for that $25?

    2. Another example of the rich getting richer at the expense of others and also the rich are not penalized the same as the rest of the country.

    3. Giving us a gift card to use in their stores where they gouged is in the first place. We are giving it right back to them which further reduces the amount of compensation out of their pocket.

  2. $25 is not enough. Thing is…when you sign up to get the refund from Loblaws, you have to give your email address. So what will they do with all those email addresses? Sell them and make more money off of us?

      1. While they may not be able to sell it. They do other things with it. Maybe give it away to others so that they can sell it. Maybe they give it away to some off shore shell company. We already know Galen has an off shore account.

  3. I signed up, but how do I know if I am eligible? I have never shopped at Loblaws and have no idea where the one nearest my home would be. Won’t they ask for proof that I shopped there?

    1. loblaws owns a bunch of grocery stores like no frills ect… google it im sure youve bought bread at one of their stores in the past 14 years lol

  4. This is a great idea but a better one is that all grocery stores should provide the food banks with enogh food to cover the next 5 years!

  5. your facebook image from yesterday suggesting everyone donate their loblaws gift cards to food banks has 16,000 shares

    today you report “In the spirit of the holidays, social media users are asking everyone to donate their card to their local food bank. The Toronto Star is running with the story, encouraging people to help those in need”

  6. SRY I WANT MY CARD MAILED TO ME AS I SHOP THERE AND HAVE OR YEARS , I BETTER GET MY CARD . I DONATE TO THE OOD BANK SO THE CARD WOULD COME IN HANDY . WONDER OF THEY WILL MAIL T TO ME ”NOT”

  7. They should pay employees better and give people full time regular schedules. It is natural for food to be expensive. Research the percentage of income to food costs over 100 years ago.

  8. It would be wonderful if most would donate to a specific food bank in their area so they could approach a grocer and get more than the cards value !!!

  9. $25.00 is a joke! Whoever goes into Loblaws and spends only $25.00! So they will end up making money anyway. A great idea would be if for every cheque they issue the same amount go to a food bank –that way the food banks will benefit all way round. Now let’s move on and see what else is being price fixed!

  10. They should offer to double the gift cards that Canadians offer to donate to the various food bank charities.
    If I were the CFO, this would be the obvious solution to not only attempt to make things right with consumers, but also make an honest attempt to keep a portion of the shoppers that they will inevitably obviously lose. If thought about; most Canadians shop at these grocery chains due to convenience – not the “frills”. Dominion – Metro – ???

  11. Never mind gift cards. Just require Loblaws to donate $350 000 000 to food banks across Canada. Those are the people who were hardest hit.

  12. lol we buy like 4 loafs of bread @ 2/5$ usually when we are at one of loblaws establishments which is like 240$ per year in bread, 20$ a month over 14 years thats 3,360$ mind you i usually see GT brand bread for 1.67 at giant tiger as their usual price… almost a dollar cheaper… id say the 25$ card should be more like 100-200$ card to make up for my losses over 14 years… hard to say all will be forgotten….

  13. 25.00 is a paultry amount if they are supposed to be paying Canadians back the money they were over-charged. My family would have used over 2100 loaves of bread in 14 years.

  14. This is horrible especially for those of us just making day by day and sometimes just getting enough money to buy a loaf of bread is a struggle.

  15. Invalid email format….is this Loblaws way of restricting the number of notifications going out
    ..cause this is what comes up when I try to put my email in.

  16. Loblaws should be FINED as well and that money given to the Food Banks as well. I will NEVER shop there again.

  17. I don’t think $25 is near enough for ripping us off for years, we trust our grocery stores to be honest, anywhere we shop, they need to fork out a lot more money, and each individual can decide what to do with it, perhaps that person is not very well off to begin with

  18. As a individual who is scraping to get by on disability I will be using the gift card. So if you say it’s too little too late….think about the kraft dinner most people have on their plate…. God Bless

  19. I have struggled every month to make sure I have bread in the house. I am a single senior that cooks rarely so I will have a sandwich instead of making a big meal.

  20. Why is this Corporation not in front of a Judge? Why is the government not confiscating locations founded after the commencement of this theft as proceeds of crime as one other commentator mentioned.
    why isnt the government that is supposed to serve the Canadian public not stepping in and shutting them down period?

  21. My husband worked for one of the large grocery stores his hole life. They throw away millions of dollars worth of expired food that is still good expiry dates only mean they are at their best up to that date not that it is not that it is not good to eat. I know they have to hold on to it to get credit from the companies that produce the items but there is still a lot they could give to the needy.

  22. So Loblaws is handing out $25 gift cards to customers that they robbed. The gift cards need to be spent at Loblaws. Seems like they are profiting from their apology.

  23. No it is not enough. They should claw back the bread prices to what they should really behad they not price gouged in the first place. They should legally be required to do so. Period.

  24. Loblaws should be forced to go back over time and undo ALL of the damage they have done to ogthers. Bread prices are only a small part of it. They should be putting back at least three times this amount, and every penny should be going to Food Banks, school Breakfast Clubs, and other programmes supporting the hungry throughout Canada.

  25. That’s a nice thing to give the $35 to the food banks, but when are they going to drop the price of bread? this just pays back for the past fur what about the future, I haven’t seen any change in the prices… so will they continue to rip us off?

  26. It is so sad when a big store like Loblaws, has to charge a customer more for a loaf of bread, then the customer should be paying especially people with large families who finds is a burden to pay for their groceries. Doesn’t look good on the store.

  27. How was this only caught after 14 years? $25 gift card hahaha wow. Sign me up for my own criminal enterprise if there is no real consequence. I can just give out give cards when I get caught.

  28. Why give 25 to a food bank for a total of 907 million just give every Canadian family 1 million its still cheaper and the crooks still come out ahead

  29. I am a person on fixed income and I am pissed to hear companies would do something like this. We are strong supports and stood by your product donate mine to the midland ontario food bank

  30. Receing a $25 vsrd

    A $25 food card will never be enough. After all Canadians were deliberately ripped off by a corporation for whom asking for a fair price for s breadloaf was not enough.

  31. That Loblaws wants people to direct them to send the money to a food bank just lets them then write the amounts off as charitable donations.. giving them a tax break! They offer pennies on the dollar for what they stole.

  32. Loblaws, owned by the Weston family is “giving away” $25.00 gift cards to hide their fradulent business practice – stealing from Canadian families. I plan to give the card to my local food bank and then plan to boycott Loblaws for indefinite period time. When sales at Loblaws start to slide perhaps the Westons my consider a sober second thought around price fixing.

  33. I have been buying country harvest grain bread, or similar whole grains 3 loaves per week since 2002. It angers me to think of price fixing and my heart goes out to poor people who shopped at your store along with me spending their dollars and trusting you. 25 dollars is a raindrop in the bucket to what the real cost was. Loblaws should donate to the food banks or similar the same amount as all the other stores are charged for doing that. It also makes me sick to my stomach that your CEO earns millions of dollars a year to make the store money while most staff work part time minimum wage jobs. You had to be forced to pay a better wages in many provinces. Shame on you, I would boycott your store but I have to eat, you have people hijacked to pay for food and you know it.

    That being said, I do not want to give up my personal information but I want to donate my 25.00 to a food bank.

    I have been buying country harvest grain bread, or similar whole grains 3 loaves per week since 2002. It angers me to think of price fixing and my heart goes out to poor people who shopped at your store along with me spending their dollars and trusting you. 25 dollars is a raindrop in the bucket to what the real cost was. Loblaws should donate to the food banks or similar the same amount as all the other stores are charged for doing that. It also makes me sick to my stomach that your CEO earns millions of dollars a year to make the store money while most staff work part time minimum wage jobs. You had to be forced to pay a better wages in many provinces. Shame on you, I would boycott your store but I have to eat, you have people hijacked to pay for food and you know it.

    That being said, I do not want to give up my personal information but I want to donate my 25.00 to a food bank.

  34. I have filled out the form and it repeatedly tells me that I have filled it out incorrectly. I read it over…and over…and over again. Seems I cannot get past this. Anyone else having troubles??

  35. J. Strosburg and his lawyer partner stand to personally make a bundle whether the law suit is successful or not. If they are so “social

    J. Strosberg and his partner are poised to make a bundle whether the class action law suit is successful or not. They can prove their social responsibility by acting Pro Bono

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Loblaws stole from Canadians – here’s how to get back at them