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Why we exist

Canada is becoming swamped with right-wing media and shady advocacy groups. You have probably heard of The Rebel, which reaches millions of people every month with their toxic right-wing ideology. But there are dozens of other radical right-wing groups online that are trying to do to Canada what Trump and Breitbart did to America.

And right now, progressives are doing very little to oppose these groups. Take a look at how the top right-wing online groups stack up against the leading progressives ones (as of October 2017):

It’s not even close. And that’s scary. Why? Because (according to Abacus Research), 51% of Canadians get their news from onlien sources, and 21% of Canadians report Facebook is their primary source of news, just a few points behind TV. 

On YouTube it’s even worse. Rebel Media has more subscribers than any mainstream media news outlet in Canada.

You might think it’s not a big deal. But a poll by Abacus Data showed that Canadians get 51% of their news from online sources, versus 20% for TV. That’s really scary…

Rebel Media and other far-right groups like them are winning and progressive groups are doing nothing about it.

And if we let them spread their message unopposed, they WILL bring Trump-style right-wing politics to Canada. Rightwing online hate speech is already up over 600% compared to last year.

North99 exists to counter these forces and promote a progressive worldview.

We have momentum

The good news is that — so far — it’s working.

With limited resources and zero outside funding, North99 has already hit some incredible milestones:

  • The most active progressive online community in Canada
  • 2 million people reached every week
  • Over 30,000 Canadians engaging with our page every week
  • 60% growth in website traffic every week since launch

Here’s a screenshot of our Facebook page metrics from October 2017 and how they compare to other progressive online communities:

As you can see, North99 is leading the way in the online fight for a progressive Canada.

We depend on your support

We’ll be honest: the only reason we have grown so quickly is because people share our stories with their friends. Everything depends on regular people participating in the movement we are building together.

And let’s not kid ourselves for a minute: the other side — the far right media that is winning right now — is well-funded by corporate interests, the ultra-rich, and foreign oil billionaires like the Koch Brothers. In fact, a far-right think tank is using part of their $2 million fund to provide financial support to Ezra Levant and Rebel Media.

This is what progressives are up against.

Whether we continue this work depends 100% on grassroots donors like you.

Our goal is to grow to 100 monthly donors by the end of 2017 — that will cover our costs and let us “keep the lights on”.

The future

We started as a tiny Facebook page. Now we reach, through Facebook and our website, millions of Canadians each week.

As we grow, we will be launching even more ways to influence the debate:

  • A regular web video series,
  • A podcast,
  • Original reporting and journalism,
  • On the ground organizing to promote key issues,
  • And more.

With your support we can have a real impact on the direction of this country at a critical point in history. Will we join the United States and succumb to radical right-wing forces? Or will we show the world a different path, and build a more equal, fair, prosperous society for everyone?

If you want to be a part of putting us on the right path and beating back radical right-wing ideology, please consider becoming a grassroots supporter today.

No ads. No big money from special interests. Just you. We want to be YOUR voice — a voice for regular Canadian people. We hope you’ll be a part of this.


North99 Team

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