Who we are
North99 is a volunteer-run, registered non-profit based in Toronto. We create progressive news and opinion with the goal of shifting opinion and making Canada a more fair, equal, and inclusive country. We are non-partisan, meaning we don’t endorse particular political parties or candidates. We are funded and guided by grassroots supporters who make monthly contributions. Our mission is to promote economic equality, combat racism and hate and stop the rise of far-right ideas in Canada.
Why we exist
Canada is becoming swamped with right-wing media and shady advocacy groups. You have probably heard of The Rebel, which reaches millions of people every month with their toxic right-wing ideology. But there are dozens of other radical right-wing groups online that are trying to do to Canada what Trump and Breitbart did to America.
And right now, progressives are doing very little to oppose these groups. Take a look at how the top right-wing online groups stack up against the leading progressives ones:
It’s not even close. And that’s scary. Why? Because (according to Abacus Research), 21% of Canadians report Facebook is their primary source of news, just a few points behind TV.
On YouTube it’s even worse. Rebel Media has more subscribers than any mainstream media news outlet in Canada.
Rebel Media and other far-right groups like them are winning and progressive groups are doing nothing about it.
And if we let them spread their message unopposed, they WILL bring Trump-style right-wing politics to Canada.
North99 exists to counter these forces and promote a progressive worldview.
We have momentum
The good news is that — so far — it’s working.
With limited resources and zero outside funding, North99 has already hit some incredible milestones:
- The most active progressive online community in Canada
- 1.8 million people reached every week
- Over 20,000 Canadians engaging with our page every week
- 60% growth in website traffic every week since launch
Here’s a screenshot of our Facebook page metrics and how they compare to other progressive online communities:
As you can see, North99 is leading the way in the online fight for a progressive Canada.
We depend on your support
We’ll be honest: the only reason we have grown so quickly is because people share our stories with their friends. Everything depends on regular people participating in the movement we are building together.
And let’s not kid ourselves for a minute: the other side — the far right media that is winning right now — is well-funded by corporate interests, the ultra-rich, and foreign oil billionaires like the Koch Brothers. In fact, a far-right think tank is using part of their $2 million fund to provide financial support to Ezra Levant and Rebel Media.
This is what progressives are up against.
Our goal is to grow to $1,000 per month in grassroots donations by the end of 2017 — that will cover our costs and let us “keep the lights on”.
We started as a tiny Facebook page. Now we reach, through Facebook and our website, millions of Canadians each week.
As we grow, we will be launching even more ways to influence the debate:
- A regular web video series,
- A podcast,
- Original reporting and journalism,
- On the ground organizing to promote key issues,
- Direct-to-people community services like clothing drives and food deliveries to those in need,
- And more.
With your support we can have a real impact on the direction of this country at a critical point in history. Will we join the United States and succumb to radical right-wing forces? Or will we show the world a different path, and build a more equal, fair, prosperous society for everyone?